Simon Lane

Simon Lane, a man with a backpack and trekking poles, hiking across a grassy hill

Simon Lane

Travel & Lifestyle
Vancouver, Canada

Bio & About

Simon documents hiking routes, cabin stays and slow travel across the Pacific Northwest and beyond. His audience plans trips from his guides, so outdoor gear, hospitality and travel brands see saves and link clicks well beyond the first week.

  • Total Followers
    310,000
  • Avg Reach/Post
    105,000
  • Avg Engagement
    4.8%
  • Audience Gender
    55% Men

Audience Demographics

Location Breakdown

  • Canada
    31%
  • USA
    38%
  • UK
    10%
  • Others
    21%

Age Groups

  • 18–24
    24%
  • 25–34
    46%
  • 35–44
    21%
  • 45+
    9%

Platform Metrics

Instagram

Followers
230K
Reel Avg Views
85K
Story Views
28K
Engagement
4.6%

YouTube

Followers
80K
Video Avg Views
30K
Engagement
5.4%

Past Brand Collaborations

  • Trailhead Co.
    Hiking gear field test
  • Northstay
    Cabin stay feature
  • Wander Air
    Route launch content
  • Summit Pack
    Backpack review

Services / Collaboration Types

  • Destination features
  • Sponsored posts
  • Story sequences
  • Reels/TikTok videos
  • Gear reviews
  • Photo licensing
  • Event appearances

RecommendedInfluencers