Nestwell HomeYouTube Reviews

About This Campaign

Nestwell Home makes smart home devices: plugs, sensors and a hub that ties them together. Its buyers research carefully before they spend, and most of that research happens on YouTube, where Nestwell had almost no presence.

The brand asked us to find reviewers who could show the devices in real homes and give buyers the detailed, independent opinions they look for.

Challenge

Buyers took weeks to decide, comparing Nestwell with better-known brands. Search ads brought visitors, but at a high cost, and many left to look for reviews elsewhere.

There were very few independent reviews of Nestwell’s devices online. The brand needed credible voices to test the products properly, including saying where they fell short.

Strategy

Long-form reviews from creators viewers trust

We chose three tech reviewers whose audiences come to them for buying advice, and who had published critical reviews as well as positive ones. Each received the devices six weeks before their video was due.

Nestwell checked facts and disclosures but did not see or approve the verdicts. The reviewers set up, used and compared the devices in their own homes, and said what they liked and what they did not.