Supper CrateMulti-Platform

About This Campaign

Supper Crate delivers weekly meal kits and was well known in two cities. As it expanded into new regions, it needed people there to hear about it, trust the quality of the food, and try a first box.

The brand asked us for a campaign that could reach different kinds of households at once, on Instagram and TikTok.

Challenge

Outside its home cities, almost no one knew the brand. The cost of winning each new subscriber through paid ads had been rising for months, and many people doubted that a meal kit could be both fresh and quick.

The campaign had to reach several audiences, show the food honestly, and give every new viewer a simple reason to try a first box.

Strategy

Three creator niches, one consistent story

We brought together 25 creators from three niches, food, lifestyle and parenting, in the regions Supper Crate was expanding into. Each niche showed the kits from a different angle, from recipe quality to weeknight convenience.

Creators cooked real meals from the kits on camera and shared the results with their families. A single brief kept the offer and the key facts consistent across all of them.